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Research papers

Consumer typology in Saudi Arabia

The housewife in Saudi Arabia is an important consumer most notably because of the introduction within the last year of broad scale advertising on the national TV networks. This paper examines the beliefs, attitudes and lifestyle of this group and...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Mike Jewell
June 15, 1987
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Citation

Jewell, M. (1987a, June 15). Consumer typology in Saudi Arabia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-typology-in-saudi-arabia


Research papers

Product testing

This paper sets out to demonstrate that effective product testing can be and is carried out in Arab countries, employing basically the same techniques as in Europe or elsewhere. As the title implies, the paper argues that there is no significant...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Nigel W. Dix
June 15, 1987
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Citation

Dix, N. W. (1987a, June 15). Product testing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/product-testing


Research papers

Assessing the changes in the attitudes of new passenger car buyers in three Arab countries

The paper will present findings extracted from an annual multi-country syndicated survey among new passenger car buyers. The purpose of this paper is to highlight and explore the attitudes of car buyers and their mode of screening and selecting new...

Catalogue: Seminar 1987: Research In Arab Countries
Author: George Laham
June 15, 1987
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Citation

Laham, G. (1987a, June 15). Assessing the changes in the attitudes of new passenger car buyers in three Arab countries. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/assessing-the-changes-in-the-attitudes-of-new-passenger-car-buyers-in-three-arab-countries


Research papers

Character of market research

The objective of this paper is to examine the character of market research in the CMEA countries by comparing it with those of the western market economy and Arab countries. The leading idea for the examination is that the planning system of a...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Uolevi Lehtinen
June 15, 1984
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Citation

Lehtinen, U. (1984a, June 15). Character of market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/character-of-market-research